The International Reggae Poster Contest IRPC is an initiative designed to celebrate positive international Reggae culture. Inspired by the shape and meaning of the green fig leaf, I created the poster as a symbol of the liveliness of this music genre that originates from Jamaica.  The poster’s main colours are based on its national flag. The calling voice of Reggae is growing yet remarkably has preserved its spirit at core. I thought of Reggae as an evolving and vibrant concept, so why not present it as a verb? Let’s Reggae!